Jim Dwyer didn’t anticipate starting a modelling career at his age but that’s exactly what happened when he became the face of Crowley Care in Ballina.

A resident at Crowley Care, Jim’s smiling face is prominently displayed at Ballina Byron Gateway Airport as part of a campaign highlighting the Crowley difference.

Crowley Care CEO Michael Penhey said: “Our best advocates are the people we care for and Jim’s wonderful smile captures the spirit of Crowley to a tee. We are proud to have Jim as the face of Crowley greeting visitors to Ballina.”

Jim’s daughter Karen said: “Never in a million years would we have thought we would see his beautiful smiling face hanging in the airport. We are all so proud of him.”

Jim was a bit excited when he visited the airport to have his picture taken and airport staff did a double take commenting on the famous model in the building.